Rule #11

Adobe does not yet include a talent filter in any of its programs that will miraculously make a bad design, good.

Good graphic design isn’t as subjective as some think, there are rules behind every layout decision. Solid layouts and creative concepts take time and a lot of energy to pull off. It’s not uncommon for customers and colleagues to undervalue or overestimate what it takes for graphic designers to do their job. If you ask them how long it will take, trust their number. They know best.