Rule #10

There is no point-and-click solution to good marketing or graphic design.

Even more relevant now that artificial intelligence (AI) walks among the masses, this rule underscores the need to possess fundamental knowledge to deliver effective marketing and design results. AI, like Canva, Squarespace, MailChimp, and other online services are just tools and do not replace the human element and hard-won experience.

See our blog Beyond the AI Marketing Hype.