Rule #1

Before you can break the rules of graphic design, you must first know the rules of graphic design.

These days, software developers are rolling out more and more tools for small businesses and individuals, making it seem like anyone can be a graphic designer. But having the right software doesn’t magically replace the years of education and experience that go into great design. Graphic design isn’t just about making things look nice—it’s a science with principles that shape branding, alignment, color, psychology, hierarchy, and more. Ignoring these rules can actually hurt your brand’s value and weaken your marketing impact.