Rule #50

There is always someone who is better at what you do than you.

This rule serves as my motivation to continually improve my understanding of my craft and how to apply it intelligently and with purpose. The Big Opposable Thumb tagline is “Intelligent design for evolved marketing.”

This rule directly ties into the slogan, reflecting both my commitment to personal growth and the value I bring to my work. It’s not just about staying sharp—it’s about constantly pushing myself to learn, adapt, and evolve. The more I challenge myself, the better my services become, ensuring that I’m always delivering fresh, informed, and effective marketing.