Rule #33

Never underestimate the importance of being able bullshit.

On the surface this may sound like I’m condoning dishonesty, but in reality this rule speaks to thinking on your feet when a client or employer questions you on the benefits or intent of a project. This rule advocates the idea of being able to convey the benefits and strategies related to a project “after the fact”—that is, you help build the case for your idea and reasoning even if that inspiration wasn’t part of your original developmental process.