Rule #19

If you find a good marketing partner, keep them.

Originally, this rule was about building strong relationships with one or two reliable commercial printers—partners you could trust to do the job right, be proactive, and offer competitive pricing.

That principle still applies today, not just to printers but to marketing agencies, web developers, photographers, copywriters, and social media marketers. Successful marketing partnerships aren’t about chasing the lowest bid; they’re about finding a trusted group of professionals who consistently deliver high-quality work, offer honest advice, and meet deadlines.

The lowest bid is usually the lowest for a reason—it’s often the only way a business can compete. I’ve seen too many designers and marketers sacrifice quality for quantity, focusing solely on price. It rarely ends well for them—or their clients.