Marketing strategy for small business
A good strategy is the foundation for effective marketing.
A wise mentor once told me, “A solid marketing strategy can overcome weak creative, but solid creative can never overcome a weak strategy.” That one piece of advice completely reshaped how I approach crafting a marketing strategy for small business success. It’s not just about flashy designs or catchy slogans—it’s about building a rock-solid foundation that drives results.
At Big Opposable Thumb, we’re all about strategic marketing, and our approach—Difference Marketing—is tailor-made for today’s hyper-connected world. This isn’t just marketing with a sprinkle of flair; it’s a thoughtful, empathetic approach that focuses on five key pillars:
This method lets us create strategies that not only grab attention but also resonate with customers, inviting them to see your products or services in a fresh, exciting light.
A winning marketing strategy for small business takes patience, diligence, and a blend of long-term brand building with short-term cash-register-ringing calls to action. We help our clients focus on primary objectives, avoid impulsive decisions that could derail the plan, and embrace data-driven tactics to fine-tune messaging and maximize impact.
We bring to the table expertise across the full spectrum of modern marketing, including:
Web development and UI/UX design
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Video production that tells your story
Social media that sparks engagement
Email campaigns that convert
Broadcast advertising for TV and radio
Print ads that leave a mark
Direct mail that feels personal
Billboards and display signage that dominate the landscape
At Big Opposable Thumb, we don’t just slap together a plan and call it a day. We work closely with you and your team to uncover the heart of your business, identify untapped opportunities, and craft visual messaging that stops people in their tracks. The result? A marketing strategy for small business that disrupts the market, sets you apart from competitors, attracts new customers, and keeps your existing ones coming back for more.
Ready to take your marketing to the next level? Let’s make it happen together!
“I worked with Matt for several years ... He is without question among the most talented and brilliant marketing minds I have had the pleasure of working with in my 12 years in the field. His wide and varied skill set gives him the unique benefit of being able to plan, create, execute, and follow-through on EVERY aspect of a marketing campaign strategy. ”