Do you need a marketing specialist or marketing generalist?
Every brand has a story. Every entrepreneur has a mission. Capturing that information is crucial to developing an effective marketing presence—so who do you need to tell your story, a marketing generalist, or a specialist?
The 4Ps of marketing transition.
IIf you’ve ever taken a marketing course, you’ll undoubtedly be familiar with the 4Ps of marketing. What’s often not addressed are the 4Ps of Transition©—Price, Perspective, Patience, and Presence—a shift in mindset that’s required of clients at the very start of the marketing process.
What is marketing’s future in the age of AI?
What is the future of the marketing profession with artificial intelligence (AI) emerging in popularity? Does it spell doom to career marketers, or will it merely evolve to be another tool for savvy professionals to advance the creativity and effectiveness of advertising and promotional efforts?